kc orcutt

Braden Ross, a rising star at the intersection of emo and glitch-pop, on navigating viral success and DIY marketing techniques.
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Welcome to Sound Advice, a weekly interview series spotlighting artists' creative process and their SoundCloud journey. We’ll get the inside knowledge straight from the source on how musicians, producers, and creatives are leaning into the many facets of Next Pro to reach their audience and grow their careers.
This week, we talk viral fame and SoundCloud community-...

Tips and tricks from the Atlanta indie-funk upstart on breaking out on SoundCloud
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Welcome to Sound Advice, a weekly interview series spotlighting artists' creative process and their SoundCloud journey. We’ll get the inside knowledge straight from the source on how musicians, producers and creatives are leaning into the many facets of Next Pro to reach their audience and grow their career.
In our first installment, we sat down with ATL’s artist MiLES., a multifaceted singer and producer who ...

While success is often said to be the result of good planning, one could argue that a plan is only as good as the team executing it. From conceptualizing the stage design to crafting an engaging run of show, event production is a collaborative art not for the faint of heart, especially when the intention behind a brand activation is to honor philanthropic achievements and celebrate those making an impact.
Now in its 13th year, Variety’s Power of Women event, presented by Lifetime, is an homag...

April Luca, founder of Gold Sky Productions, is an expert in the curious art of curating vibes. “One of my first events was in Soho, N.Y., and a famous radio host leaked the event location on his show that day,” Luca begins with a smile. “The event guest list was already at 500, with a venue cap at 200. Hours before the event started, uninvited guests began lining the streets of Soho, queuing up for the event.” The line snaked around the blocks of Lower Manhattan. The door person was a no-sho...

In April 2022, FIFA launched a bold new offering, its digital platform, FIFA+. Pitched as the new digital destination for soccer fandom, the aim was simple: bring soccer entertainment to fans everywhere, connecting them more deeply with the game they love.
Housing a slew of original content — alongside 40,000 live matches from men’s, women’s and youth leagues around the world, as well as endless archive footage from World Cups of yesteryear — FIFA+ was created to match how soccer fans want to...

Captivating audiences with her powerful voice and masterful versatility as an artist, Tia Lee recognized from an early age that she was destined for international greatness.
Born in Taipei, Taiwan, the global singer, film and television actor and fashion icon has been building a name for herself across industries and mediums alike, balancing the multifaceted nature of her talent with her creative drive to continue expanding her legacy. As a leading figure in Chinese popular music, a loosely d...

Words by KC Orcutt
The System of a Down frontman, composer, and activist has released a new commercial solo EP and is featured in a new documentary chronicling his advocacy work
Behind APM Music's vibrant and voluminous catalog of recorded music is, of course, a brilliant network of some of the most creative, inspiring and talented composers in the world. Among them is none other than Serj Tankian, who in addition to being the frontman of System of a Down, is a songwriter, record producer, an...

Words by KC Orcutt
Although it's quite self-evident to say every city is full of history, some landmark buildings inexplicably possess an air of mystery that remind us we may never truly know the full story behind them. This is especially true for the infamous Cecil Hotel, a dauntingly eerie brick building that currently sits nearly empty in the heart of downtown Los Angeles. Throughout its dark and storied past, the 15-floor hotel has been the location of at least sixteen tragic deaths and c...

Behind The Track: "Cookies On My Plate"
Writing a catchy hook is absolutely an art form in and of itself. While years spent developing one's craft is a necessary part of the puzzle, sometimes the missing piece to kickstarting the creative process is simply being in the right place, at the right time. Like many mediums of artistic expression, some of our best ideas come when we're not necessarily expecting inspiration to strike. For Brighton, UK-based award-winning composer and musician Richar...

Introducing Mirette Seireg, Owner of MPath Music, the First Production Music Library in the World to Achieve Gender Parity
MPATH IS THE FIRST PRODUCTION MUSIC LIBRARY IN THE WORLD TO ACHIEVE GENDER PARITY
Words by KC Orcutt
As exemplified on numerous occasions, with the rise of various social and political activism movements in the age of social media, it is far easier to speak up when a topic is trending than it is to sustain discussing such important and pressing issues long term. In the mu...

Composer Spotlight: Meet Winifred Philips, the Award-Winning Composer Behind Some of Your All-Time Favorite Video Games
One quick glimpse at Winifred Phillips' brilliant and stylistically diverse portfolio is all it takes to hope that someday she'll be at the center of a full-length biopic detailing her incredibly inspiring career. Although such an enthusiastic (and understandably warranted) fan request has yet to properly manifest, the award-winning composer can be found remaining laser-focu...

Women’s History Month
Library Owner Spotlight: Introducing APM Music’s Caron Nightingale, CEO of Nightingale Music
Caron Nightingale is a treasure trove of incredible stories. Throughout her decades-spanning career in music, she has worn a multitude of hats, exploring her talents as a performing artist, touring musician, composer, producer, editor, music supervisor, entrepreneur and business owner navigating the world of publishing and licensing. Based in Toronto, Nightingale has been a champ...

An essential collection tailored for wedding ceremonies and celebrating love
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As a cherished ceremony uniting two people in marriage, weddings have evolved tremendously since their first inception many centuries ago. With customs and traditions varying greatly across cultures and religions, contemporary weddings have emerged as both as celebration of love, and an outlet for creativity and self-expression. This is commonly expressed through music, with many choosing to reserve the ...

Library Owners: Women's History Month Edition
Introducing Jenny Oakes, the Mastermind Director Behind JW Media Music and Ravenwood Production Music
- Words by KC Orcutt
As exemplified throughout the past twenty years and counting, Jenny Oakes has been bringing something extremely special to the field of production music: true passion.
Whether she's expertly overseeing all facets of an album's creation, assisting both emerging and established composers alike or sharing her breadth of knowledge...

Playlist Spotlight – Archival: Spaghetti Western
A fistful of archival Spaghetti Western cues to ride off into the sunset to.
Words by KC Orcutt
With brilliant red and orange hues blending together above the horizon and the promise of adventure lingering in the air, the wild, wild west has long been a source of inspiration for musicians and filmmakers alike. During the foundational early days of cinema, Westerns became incredibly popular among audiences, with silent films such as The Great Tr...